CCS + CREDIT UNIONS OF ATLANTIC CANADA TO PARTNER ON YOUR TWO CENTS
“YOUR TWO CENTS” DIGITAL CONTENT FOR A NEW GENERATION OF SMART CONSUMERS
Halifax, Nova Scotia, April 2, 2019: Canadianity Content Studios (CCS) announced today they are partnering with credit unions of Atlantic Canada to launch “Your Two Cents”, a consumer affairs web-series aimed at 20-somethings. The production, helmed by former “Street Cents” cast member Jonathan Torrens, will run as an eight part series that aims to inform the next generation of Canadian consumers how to be prudent when it comes to spending and saving money.
“The thing I always loved about “Street Cents” is that it didn’t condescend to its viewers, just armed them with valuable info they could use to make their own decisions. In the same way, “Your Two Cents” will blend pop culture and parody with solid practical takeaway information." – Jonathan Torrens, Partner CCS.
Demand for this kind of content has been increasing in the years since “Street Cents” went off the air in 2006. Financial literacy isn’t taught in school and with emerging technology changing the way people physically handle money, the timing couldn’t be better to help this tech savvy generation become savvy consumers.
CCS is excited to work with credit unions of Atlantic Canada to debut Your Two Cents.
“When the opportunity arose, we knew we had to be a part of “Your Two Cents”,” says Mike Leonard, CEO of Atlantic Central, the governing body that represents credit unions across Atlantic Canada. “The programming and messaging contained in “Your Two Cents” speaks directly to our values of providing honest, straight forward financial advice to our members. It also shows that we really do understand the financial realities many younger consumers face today. Financial literacy doesn’t have to be stiff and boring, we can make it fun and accessible, while still being useful and “Your Two Cents” really highlights that.”
The first season of “Your Two Cents” will be airing early spring and will have eight episodes for viewing/streaming online.
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Canadianity Content Studios
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About Canadianity Content Studios: What happens when you mix an actor, a drummer and a marketing guru? You get Canadianity Content Studios. CCS is a Digital Content Production Company focused on bringing veterans of the entertainment industry onto screens while cutting out the middlemen. Canadianity Content Studios partners Jonathan Torrens, Jeremy Taggart and Sylvia Beirnes all have deep roots in Canadian entertainment and have developed brand partnerships to pair with digital content. CCS credits include Taggart & Torrens TV, Jasmine Lorimer’s Hairapy, and Get Growing with Niki Jabbour.
About Atlantic Central and Atlantic Credit Unions: Atlantic Central is the regional trade association that provides leadership, advocacy, and a range of financial support services for 47 independent credit unions in all four Atlantic Provinces. Serving over 300,000 members who have entrusted them with over $10 billion in loans, deposits and mortgages, credit unions in Atlantic Canada are co-operative financial institutions, owned by their members. Rooted in the communities they serve, credit unions are an integral part of community life and play a significant role in the economic fabric of Atlantic Canada.